Guide: Where To Buy Semlor In The U.S.

It's here! Swedes in the States annual guide to where you can get Sweden's most beloved pastry - the semla!

Meet Eric Blomster: The creator of Svensk Husman Socks

Not many Swedes in the States readers have missed the colorful and tasty looking socks from Svensk Husman Socks that we have been obsessed with lately.

Norwegian Air cancels all routes between the U.S. and Scandinavia

The airline industry has been at a near standstill since the breakout of the pandemic. Out of the Nordic airlines, Norwegian Air has had an especially rough time with a potential bail-out from the Norwegian government being, and therefore being forced to furlough the majority of their staff.

Now it seems like the airline is looking to make further cuts in order to save itself from bankruptcy. According to Forbes, Norwegian Air will be canceling all transatlantic flights, which means that all U.S. - Scandinavias routes will be gone.

Zlatan Ibrahimović Returns Amid Milan’s First 20/21 Serie A Loss

2020/2021 and beyond has been unpredictable, to say the least, the worldwide pandemic has seemingly effected sports results especially in the world of Soccer. Nobody would have guessed that the return of 39-year-old Zlatan Ibrahimović would have been the same season that AC Milan leads the Serie A for the first time since 2011.

Scandinavian books to help you de-stress

We think the timing of turning to some Scandinavian wisdom for health and happiness couldn't be better. Here are the books that we love:

The Semla: Three Recipes

The semla is the most popular pastry in Sweden during January and February. As we previously mentioned in our article about the history of the semla, over 40 million semlor are bought in Sweden every year.  So you can imagine how crazy the Swedes are about this sweet little bun. What simply started out as a bun, soaked in hot milk, grew into a yearly craze among the Swedes with bakeries all around Sweden trying to create different varieties of the pastry.





What's your city up to?



Business & Tech



We want to hear from you!

If you have any feedback, questions or compliments for us, please don’t hesitate to contact us with the button below. For partnership inquiries, please email us at