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Avicii Museum to Open in Sweden in 2021

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Avicii fans, get ready: an official tribute museum called the Avicii Experience will open next year in the DJ’s hometown, Stockholm, Sweden.

The Avicii Experience will be an interactive exhibition that will bring fans closer to the DJ they know as Avicii, as well as the person behind the icon — Tim Bergling. Visitors to the museum will start off by learning more about Bergling’s upbringing as a reclusive music nerd and follow his journey as he becomes a popular superstar. The museum will also include unseen memorabilia, Avicii’s personal belongings, a collection of photos and videos, plus exclusive unpublished music.



Avicii left behind a legacy of transforming modern dance music and pioneering a revolution of the EDM scene that spread across multiple genres, leading him to become one of the most influential producers, performers, and songwriters of our time,” notes Per Sundin, co-founder of Avicii Experience.

Nile Rodgers, who collaborated closely with Avicii, agrees: “Avicii has quite rightly been celebrated as one of the greatest DJs of all time and as an important artist, who made massively successful records but what I will remember the most is that Tim was one of the finest songwriters I ever worked with.” 

He fondly recalls: “We could work together for 24 hours a day and his melodic ideas would never stop coming. He was a melodic beast who has not as yet had the recognition he deserves for his extraordinary talent. Tim, I love and miss you, my friend!”

At Avicii Experience, visitors will be able to listen to unreleased material that was partially used for the posthumous album “Tim.” There will also be unpublished versions of the breakthrough hit song ‘Levels’.




The Avicii Experience is a part of SPACE, a new and unique concept that celebrates digital culture. SPACE will open in 2021 at Sergels Torg (Sergel’s Square) in the city center.

A portion of the profits from Avicii Experience ticket sales will benefit the Tim Bergling Foundation. “[We] will carry out activities focusing on youth, with the aim to have an open and inclusive dialogue in regards to mental health,” says Klas Bergling, Tim’s father and co-founder of the Tim Bergling Foundation, along with his wife Anki Lidén.




Musical artist Aloe Blacc, who co-wrote the mega-hit ‘Wake Me Up’ with Avicii, said, “Tim was a musical genius. He was boundless and incredibly driven in his creativity. He had the ability to unite people with his music. I’m certain that with his fans’ memories his legacy will last forever.”

This article was originally published on June 11, 2020.

What is Hygiene of Sweden really all about?

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Hygiene of Sweden is the small family-owned sanitizing company that has made quite the splash since entering the U.S. market late last year. With a non-alcohol based formula, they have managed to set themselves apart from other sanitizing companies in a time where a lot of pressure has been put on the industry to keep up with demand. 

Since bringing on their popular Biopocket to Swedes in the State’s own shop, The Nordic Collective, we have received a number of questions about their product from our readers.

Together with Swedish entrepreneur, Glenn van Helen we decided to put tog answer some answers for you. 

READ: Meet Glenn Van Helén: Bringing Swedish Biotech to the U.S. Market

Where is Hygiene of Sweden’s Biopocket produced?

The founder of Hygiene of Sweden lives in Helsingborg, so the product is produced close by in both Landskrona and Helsingborg in the south of Sweden.


What are the active ingredients in the Biopocket?

We use multiple active ingredients in our antibacterial solution. We combine them with a plus-charged polymer to make the solution adhere to any surface and this gives the solution a long-lasting effect. The combination is very effective in killing bacteria and viruses without the risk of getting resistant bacteria.


How does it compare to alcohol-based sanitizers?

Alcohol-based hand sanitizer work by poisoning bacteria trough a single active substance and they stop being active once they have dried out.

Hygiene of Swedens antibacterial is an advanced formulation that affects both bacteria in a chemical and physical way. That way you will continue to be protected even when it becomes dry.


Is this FDA approved?

Different countries have different regulations regarding biocidal products.

Our compliance expertise is working on always making sure that we follow the latest requirement by the local health authorities.

USA – FDA is regulating the market and provides a guideline for products to follow to be compliant. There is no registration to apply for.

Sweden – Swedish Chemical Inspection is regulating the market and we have a registration of the formula since 2011


How many sprays are there in each Biopocket?

There are about 225 active sprays in each Biopocket. Use 3-4 sprays for hands and 2-3 sprays for phones or screens.


How can your formula be effective without alcohol?

We believe it is more effective.

Here are some of the main differences from a chemical substance that has antiseptic characteristics (alcohol) and a formula designed to be antiseptic and adapted for its purpose.

Alcohol has a very fast and physical effect against microbes. It kills bacteria and viruses by dissolving them. Since alcohol evaporates in a normal atmosphere, the effect only lasts for 10-15s (depending on the % of the alcohol).

Hygiene of Swedens Antibacterial formula does not evaporate. This means longer protection and a longer contact time towards bacteria and viruses.

Our clinical studies have shown positive effects against ie. Norovirus. This is a complicated [non-enveloped virus] to kill, and alcohol has not proven been effective against this virus.

Hygiene of Swedens Antibacterial formula is designed to not create MRSA (Multi resistant bacteria) and is attacking microbes both in a physical and chemical way.

Read more:

“Alcohol handwash is becoming less effective against some strains of antibiotic-resistant bacteria, but it doesn’t mean we stop sanitising our hands
By Dr Daryl Holland, University of Melbourne”

https://pursuit.unimelb.edu.au/articles/is-this-the-end-for-alcohol-handwash-in-hospitals

A recently published study on how some bacterias are getting more and more tolerant towards alcohol by the Peter Doherty Institute for Infection and Immunity and Austin Health published in Science Translational Medicine:

http://stm.sciencemag.org/content/10/452/eaar6115?rss=1

If you want to check out Hygiene of Swedens products, you can find them on The Nordic Collective.

This article was originally published August 4, 2020

11 Nordic photographers you should follow on Instagram

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Since the world started bunkering up at the beginning of the year traveling has been increasingly difficult, with many opting for a staycation at home over the summer. But that doesn’t mean that we can’t dream about traveling which is easiest done on Instagram.

Since many of us at Swedes in the States have been missing home a bit more than usual, the Nordic countries have been on the top of our dream list. Along the way, we have stumbled upon some enormously talented Nordic photographers, who have managed to capture the beauty of the Nordic landscapes, cities, and wildlife.

After months of scrolling, these were some of our favorites.

Enjoy!

Photographer: Simon Larsen

https://www.instagram.com/p/CGNtlkvBIy_/

Photographer: Lasse Bruhn

https://www.instagram.com/p/CGNQQCvhFgP/

Photographer: Jari Romppainen

https://www.instagram.com/p/CFkCkEWsFTm/

Photographer: Mattias Arkved

https://www.instagram.com/p/CFzz5XVMTbx/

Photographer: Linda Beronius

https://www.instagram.com/p/CDdrmEKpOCv/


Photographer: Fredrik Strømme

https://www.instagram.com/p/CEXAjTKMSDQ/

Photographer: Jukka Risikko

https://www.instagram.com/p/CE9wAmFFAVG/


Photographer: Linus Englund

https://www.instagram.com/p/CEyTr0IAIui/

Photographer: Sandra Linnell

https://www.instagram.com/p/CFz4gkBnZGU/

Photographer: Malin Hanning

https://www.instagram.com/p/CE_fO86AB1Z/


Photographer: Alex Waltner /Swedish Nomad

https://www.instagram.com/p/CGSkT6WlOtW/

H&M introduces ‘Looop’ recycling system making new clothes out of old ones

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H&M is joining the recycling revolution!

A month after IKEA announced it’s recycling store in REtuna Åbruksgalleria, H&M unveils their new recycling system, ‘Loop’ at one of their Drottninggatan stores in Stockholm city.

READ:IKEA to open a second-hand store

The recycling system, which was made available to the public on October 12, allows shoppers to bring their old garments to the store and for 100 SEK or 150 SEK, depending on if you’re an H&M member or not, turn their old clothes into new ones.

In a press release, H&M writes:Looop uses a technique that dissembles and assembles old garments into new ones. The garments are cleaned, shredded into fibers, and spun into new yarn which is then knitted into new fashion finds. Some sustainably sourced virgin materials need to be added during the process, and we of course work to make this share as small as possible. The system uses no water and no chemicals, thus having a significantly lower environmental impact than when producing garments from scratch.

“Looop uses a technique that dissembles and assembles old garments into new ones. The garments are cleaned, shredded into fibres and spun into new yarn which is then knitted into new fashion finds. Some sustainably sourced virgin materials need to be added during the process, and we of course work to make this share as small as possible. The system uses no water and no chemicals, thus having a significantly lower environmental impact than when producing garments from scratch.”

Have you been to H&M’s Looop recycling system in Stockhom? Share your experience with us in the comments!

These Are The Best Paying Jobs in Sweden

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It’s the old U.S. versus Scandinavia debate – one which gets especially heated among the Scandinavians living the United States:

Are lower taxes, higher net salary, and, in turn, less of a governmental safety net versus a higher taxes, equalling a lower salary, but the bill for healthcare and education is footed by the government, better?

What if you didn’t have to choose? A high salary, lower tax rates, and a safety net in the form of free healthcare among many other things?

Well, look no further, these are the jobs in Sweden you need to apply for.




1. Bank, Finance and Insurance Executives (level I)

Perhaps not the best job in the world if you are worried about your stress levels, but with an average salary of 124,100 SEK (= $14,250) a month, we’re guessing this specific group of people consider it to be worth it.

The top executives in these industries are on average the highest earners in Sweden, with many of them actually making a lot more than the above-mentioned salary, thanks to their staggering bonuses.



2. Broker 

And we haven’t left the lucrative world of finance just yet. Second, on the list of highest earners in Sweden are the brokers in finance. With the average salary coming in at around 82 500 SEK (= $9,400). Brokers usually work with a partly commission based salary, meaning that the really good ones could bring home more than 1-2 million SEK (= 100-200k $)




3. Physicians 

According to statistics from the Swedish Medical Association, an experienced brain surgeon earns on an average of about 900,000 SEK a year, totaling around $103,350 in annual income. Guessing that’s more than fair with the close to 12 years of higher education needed to become a specialist doctor.




4. Government Executives

These executives are among the best-paid government employees. As with all titles, the salary for these varies depending on the organization. The head of The Swedish Transport Administration, for example, makes around 170,000 SEK a month (= $19,500) while the head of The Swedish Gene Technology Advisory Board makes around 70,000 SEK (=$8,000) a month.

Why do the salaries between the two differ so much? Good question. We don’t know. But the average salary for government executives is around 76,400 SEK (= $8,700) a month. Quite an okay amount of cheddar.




5. Managing Directors/ CEO’s

Not sure how much wiser we are knowing that the average salary for Managing Directors and CEO’s is around 75 800 SEK (= $8,700) a month. In this specific category, it’s important to remember the wide range of companies that have a CEO or Managing Director.




6. CFO’s 

Average monthly salary: 71 500 SEK (= $8,200)




7.Bank, Finance and Insurance Executives (level II)

Average monthly salary: 71 200 SEK (= $8,170)

8. Research and R&D Executives 

Average monthly salary: 69 800 (= $8,000)

9. Head of clinics and operations – Healthcare 

Average monthly salary: 68 400 SEK (= $7,850)

10. IT Executives

Average monthly salary: 66 400 SEK (= $7,620)

This article was originally published on September 17, 2019

Svensk Husman Supports Suicide Zero all through October

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This month, we are particularly grateful and proud of Swedes in the States corporate friend, Svensk Husman.

The Swedish company, mostly known for its Swedish food-themed socks was founded by the chef turned entrepreneur, Eric Blomster, and has since its launch in 2018 grown to be popular among Swedes worldwide. Apart from putting a smile on people’s faces, and feet, Svensk Husman wants to do good in the world with their products: “we want to make a small difference in the big world”, says Eric Blomster.

And in October they are making all the difference. Throughout the month, 50% of all the profits at Svensk Husman Socks will be donated to the Swedish suicide prevention organization, Suicide Zero.

Founded in 2013, Suicide Zero is on a mission to radically reduce suicides in Sweden through education and policy changes. The organization offers seminars and lectures aimed to increase awareness and erase the stigma surrounding mental health illnesses and suicide. The organization also has a podcast called, Suicide Zero-podden, where they talk freely about the subject and answer the big questions anyone might have regarding the topic.

We can’t help but wonder if the reason Eric Blomster chose to start a company that aims at putting a smile on people’s faces has something to do with the tragic history he himself has with suicide. In an interview with Suicide Zero, Eric explains that the reason their mission lies so close to his heart is that he lost a brother to suicide. To Suicide Zero he says: “In my closest circle, I lost a brother five years ago in October.”

“We want to save lives and help people through a weak spot in life, which we really hope they will recover from. Some things you just can’t do and undo again”, he says.

If you want to support Suicide Zero’s mission and Svensk Husman during October, take a look at their funny and smile-inducing socks here.

IKEA to open a second-hand store

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In a press release, IKEA Sweden confirms that they are opening a second-hand store inside ReTuna Återbruksgalleria, the world’s first recycling mall located in Eskilstuna, Sweden.

ReTuna Återbruksgalleria opened in 2015 in Eskilstuna, a city about an hour away from Stockholm. Everything for sale in the department store has been recycled, repaired, and re-used. In addition to being a department store, ReTuna focuses on sustainability education through workshops, seminars, and other events.

IKEA’s second-hand store is another step towards being one of the leading retailers in sustainability.

“Our second-hand service is one of many examples of how we work with sustainability. Together we must minimize climate changes, and as one of the largest retailers in the world we want to lead and inspire within this movement.” they write on their website.

IKEA has previously taken serious measures to reduce its carbon footprint with moves like banning single-use plastics at their stores, leasing furniture, and cutting down on meat production by introducing vegetarian options to their restaurant and food store.

In their announcement, they say: “Now we are making it easier to extend the life of our furniture. We will buy back and re-sell second hand IKEA furniture in all our [Swedish] department stores. Buy used dining tables, side tables, cabinets, drawers, and many other furniture with a full warranty and normal return policies for a bargain. Or sell the furniture you no longer need. Good for the planet, and the wallet.”

READ: Why Buy When You Can Rent? IKEA To Start Leasing Furniture

Vi öppnar second hand-butik i Eskilstuna!💚💚💚💚💚I höst öppnar vi en second hand-butik på ReTuna Återbruksgalleria och…

Slået op af IKEAFredag den 11. september 2020

In the FAQ section, IKEA mentions that they will not be accepting upholstered furniture like sofas, beds, and armchairs.

This article was originally published on September 14, 2020

Henrik Lundqvist bids farewell to the New York Rangers

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Henrik Lundqvist, one of the most iconic Swedes in the NHL, is leaving the New York Rangers after a whopping 15 years as the New York team’s goaltender.

The club announced the departure after it was revealed that the Rangers had bought out the final year of Henrik Lundqvist’s seven-year contract. This means that starting next season, the talented goalie will be a free agent – unrestricted for the first time in his career.

The Rangers took to social media to thank Henrik Lundqvist for his time with the club. On Instagram they wrote: “There are many stars in this league. There are few icons. Number 30, Henrik Lundqvist: You always have been, and always will be, a Ranger.”

Henrik Lundqvist was quick to post equally as touching tributes to his former team: “THANK YOU FOR EVERYTHING!
15 years ago, I played my first game for @nyrangers. I came here with high hopes and big dreams but in my wildest imagination, I could never have pictured the amazing ride that lay ahead. Representing this organization has been the biggest source of pride and joy in my life. I’m so grateful for the opportunity, for the friendships, and for all the great memories created wearing the red, white, and blue. I will always cherish my time as a Ranger. From the bottom of my heart, thank you!”
, he wrote.

We’re not crying, you are.

Originally from the popular ski town, Åre, in Sweden, the NHL veteran moved to New York in 2005 after being drafted by the New York Rangers from the Swedish club Frölunda HC. Considered one of the best goalies in Sweden at the time, it is to no one surprise that the talented Swede managed to take the United States by storm, and every ice hockey lovers heart with it.

Meet Sara Fahlgren: The Swede At The Helm Of Cecconi’s West Hollywood

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Sara Fahlgren outside Cecconi's West Hollywood




Cecconi’s – one of Los Angeles cult-favorite restaurants. Anyone who is a proper Angeleno has set foot in the establishment either to indulge in the restaurant’s many fine wines or even better, their famed truffle pizza. The restaurant conveniently located on Melrose and Robertson, just a few steps away from other popular restaurants like Catch and Craig’s, has been around since 2009 and is a part of Soho House Co.

And it’s no other than a Swede from Gothenburg, heading the establishment. 




Sara Fahlgren, General Manager at Cecconi’s came to the United States five years ago to open up Soho House in Chicago. From Chicago, she made her way to Soho House in Los Angeles, until she finally was given full reign at Cecconi’s West Hollywood.

I sat down with Sara to find out how she had made her way from the west coast in Sweden, to the west coast in the United States, skyrocketing through the hospitality industry in such a short amount of time. 

You have made an astonishing career climb in the hospitality industry. Factoring in the struggle of moving to another country makes it all the more admirable but how did you first get started in the hospitality industry?

My first job in the hospitality industry was at the 5-star hotel, Elite Plaza Hotel in Gothenburg, Sweden. I was 15 and worked there on weekends and during the summers.

I would mainly work mornings and room service. Our head chef at the time, Bjorn Tagesson, used to always call us “frukost flingor” [breakfast cereal] I loved it there! Working at a beautiful hotel like the Plaza was really special.

Why did you decide to move to the United States?

I lived in London for 5 years, working for Soho House & Co, when the offer to move to the states presented itself. I first moved to Chicago and opened Soho House Chicago, lived there for one year and LOVED it. Chicago and the midwest people are just wonderful.

I’m happy Chicago was my first stop in the U.S. After one year living there, I was offered to come and work in L.A. to head a new project at Soho House West Hollywood, called Nava. I was there for 3 years but last year in September, my director, Thomas Lennard, offered me the job as the General Manager at Cecconi’s. I was thrilled but so nervous!

Sara Fahlgren in the kitchen at Cecconi’s West Hollywood. Photo: Swedes in the States ®




What changes have you brought to Cecconi’s, and how would you like to see it grow under your command?

When I first started, we added the plant-based section on our menu, something that I think is so important and also close to my heart. Not only is this a health-based decision, but it’s also important for our environment. We don’t need to eat red meat the way we are, and for an establishment like Cecconi’s, I think it’s important to lead by example.

Cecconi’s has been open for more than 10 years. That’s pretty extraordinary for any restaurant, especially in L.A. For me, it’s so important to be a humble and good neighbor, support where we can and collaborate where possible. I’ve been doing small events with Nike on Melrose, Cycle House, La Peer Hotel and Gelato Festival. Since I took over I have joined the West Hollywood Design District where I’m on the board together with such an amazing group of people. I also recently joined the board at Swedish American Chambers Of Commerce, Los Angeles chapter.




How has being an immigrant impacted your career in the United States?

I would say only for the better. The opportunities in hospitality and working for Soho House & Co have only made me a better and stronger manager and individual.

When I took the job as GM here at Cecconi’s, I was so nervous but in the best possible way. The team here is incredible, they welcomed me with open arms.

What do you miss most about Sweden?

Easy – my family and my childhood friends. I normally go back twice a year, and they all come and visit me here as well. This past Christmas and New Year I had my family here, it was so nice! It’s always such a treat having them here.

I also really miss the seafood on the west coast in Gothenburg. My first stop when I get back is Feskekyrkan, where I get the best crayfish there is, and also Sjobaren in Haga, where the have THE best fish soup.




Sara Fahlgren, Cecconi's West Hollywood, Soho House Co
Sara Fahlgren. Photo: Swedes in the States®

What do you love about Los Angeles?

The weather. I mean, being able to wake up in the morning and go for a walk or run in perfect weather pretty much every day is such a blessing.

I remind my self every day that I’m very lucky to be living here. I love the west Hollywood area and I walk everywhere. To work, grocery shopping, my spinning classes, and any errands I run.

I also love the fact that the whole city has cities within itself. Spending the day on the beach in Malibu or having 3 dinners on a Sunday night can feel like a small vacation in your own city.




How does the work mentality and corporate world differ in the United States vs Sweden?

In the industry I am in, the hours are the biggest difference compared to Sweden. A normal day for me is around 12h and can get up to 15/16h. It’s hard but if you love something, it doesn’t really matter.

Another big thing I feel is that the hospitality business here in LA is more respected than it is in for example Gothenburg. When I worked in Sweden, I could get comments like; ‘but what do you really wanna do?’ as if the restaurant business was not a pit stop in the wait for something else.

I love what I do and I’ve worked very hard to be in the position that I am in today but here in LA the industry is also better respected compared to Gothenburg.

Cecconi’s is an Italian restaurant but can we expect any Swedish/Italian fusions in the near future?

My head chef, Fabio is the boss in the kitchen and I trust him 100% so I will leave the recipe-making and cooking to him. I’m good at the eating part so I think I will stay away with any of my Swedish infusion 

Cecconi’s West Hollywood. Photo: Jakob Layman / Cecconi’s

Cecconi’s West Hollywood. Photo: Jakob Layman / Cecconi’s

To visit Cecconi’s:
8764 Melrose Ave, West Hollywood, CA 90069

Monday – Thursday   8 am – 12 am
Friday 8 am – 1 am
Saturday     9 am – 1 am
Sunday                    9 am – 11 pm


Happy hour: Tuesday to Saturday from 3 pm to 6 pm



Swedish-American astronaut Jessica Meir makes Times 100 Most Influential list

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The Swedish-American astronaut Jessica Ulrika Meir, who is the first female Swedish citizen to ever go to space, has been nominated as one of the 100 most influential people in the world by Times Magazine. She shares the nomination with her colleague Christina Koch.

Jessica grew up in the U.S. with a Swedish mother and an Israeli father and is both an American and Swedish citizen. A Ph.D. in Marine Biology from the Scripps Institution of Oceanography, former Assistant Professor of Anesthesia at Harvard Medical School, this woman has an impressive resume that leaves no questions asked as to why NASA picked her to send on a space mission.

READ: Jessica Meir Just Became The First Female Swedish Citizen In Space

In September of last year, Jessica and her crew departed the space station in Baikonur, Kazakstan in a Russian Soyuz shuttle, circling the earth once before heading to their final destination at the International Space Station, ISS.

Meir returned to earth in April 2020. A somewhat different world than what she had left due to the global pandemic that had forced countries into quarantines and shutdowns. 

In an interview with the magazine Vanity Fair, Jessica Meir talks about her experiences in space, how she had been monitoring the pandemic from afar, and coming back to life in quarantine has been. 

To Vanity Fair, she says: “It felt a bit surreal, to watch it all unfold from up there because, first of all, we were still going through our completely normal days. We were doing all the experiments, doing all the maintenance, just as we were before all this happened. Of course, the lives of everybody on the ground were affected. All of our Mission Control personnel were working in different places, with different protocols in place. It’s a testament to how robust our NASA team and NASA family are, that they were able to totally adapt to these new requirements, but they didn’t let it affect our daily operations. Even though we were keeping in touch with family and friends, and we had a constant stream of news, it was really difficult to comprehend. If you think about it, all 7.5 billion people on the planet have been affected by this in some way. And for that time being up there, we were the only three humans not affected by it. It was hard to wrap your head around that—and then to know that we were going to be coming back into the thick of it.”

Jessica Meir and her colleague Christina Koch were nominated to the list by astronaut Mae Jemison, who also happened to have been the first African-American woman in space after being launched on an orbit around the earth for eight days in 1992.

Mae Jemison writes in her nomination about Jessica Meir and Christina Koch: “Koch and Meir executed the 7-hr. 17-min. spacewalk wearing space suits designed primarily in the 1970s, when the U.S. had flown no women astronauts and women were just 16% of NASA’s workforce, compared with 34% today. Men’s physiology, perspectives, values, measurements, comfort and ambitions have mostly been the default template for designing major human endeavors. I believe that Koch and Meir, by their sheer skill and execution, shift us closer to a template based on intelligence, agility, capability, integrity, courage and excellence.”