Stockholm is the first city in the world to heat up homes with help from the internet. If it sounds a little crazy, wait until you hear this…it’s actually much cheaper than other alternatives.
10 megawatt from a computer center equals the heat of as many as 20 000 apartments. This is a big step for a greener world, but how is it possible?
How does it work? Sweden is leading the way for new approaches to green energy. This new technique utilizes cold water by pumping it through pipes surrounding a data center, keeping the internet servers cool. After the water is heated up by passing through the data center, its pumped into pipes surrounding offices and homes in Stockholm to heath the buildings up. The fuel comes from organic waste picked up in the forests which are put in a combined heat and power plant.
The same is happening in the city’s central station, where they are harvesting the body heat of everyone who passes through and heating up the surrounding buildings.
With this new system, as many as 20 000 normal sized apartments can be heated using only 10 megawatts from a computer center. Stockholm city is planning on adding more so-called green computer centers as they work towards the clean energy goals. The Swedish telephone company, Ericsson, are currently building 22 apartments that they are planning to heat full time, using this type of heating system.
Why is Stockholm, and Sweden, first out in using this system?
Scandinavia is already ahead in using green electricity compared to the rest of the world.
Sweden has a very low electricity tax, and the lowest out of all countries in the European Nation.
Stockholm already has the most developed concept for renowned computer centers owned by companies that want to aim for greener electricity and sell their wasted heat to the heating companies around the city.
The Swedish clothing giant H&M recently revealed that they are going to launch a new brand called Afound in 2018. H&M describes Afound as a “style and deal hunting paradise”, a marketplace with discounted goods in fashion and lifestyle.
The new brand will sell clothing both online and in physical stores, and the first store will open later in 2018 on Drottninggatan in Stockholm, one of the city’s main shopping streets.
In a statement, H&M says that the “marketplace” will sell the group’s own brands and external clothing, and present both “Swedish and international brands in a variety of price segments,” Afound will also launch “Unique and Limited-Edition collections” from different brands.
“We see great potential for Afound and look forward to introducing the marketplace for our audience in Sweden in 2018. Afound protects the value of products and the mix of them. By offering personal style inspiration, quality labels, and the sense that you’re getting a really good deal, Afound will offer a new form of off-price experience” says Fredrik Svartling, CEO of Afound, in a press release.
The H&M group has eight independent fashion brands – H&M, COS, & Other Stories, Weekday, Cheap Monday, Monki, Arket and Nyden.
While Scandinavian Film Festival LA has all the components of a glitzy Hollywood affair with its prestigious Beverly Hills location and screenings of Oscar-nominated films, it is, in fact, quite the opposite – a down-to-earth festival that focuses entirely on the films and celebrates excellent filmmaking without much extra fuss.
The annual festival took place during two weekends in January and Swedes in the States was there to enjoy the films and find out more about the festival from its founder James Koenig.
“This is a festival for true film lovers,” says Koenig, who founded the festival 19 years ago. “I was involved with the Scandinavian community through my work in classical music and got the idea to organize the film festival after seeing Liv Ullmann’s directorial debut, ‘Sofie’. I realized that it was almost impossible to see the film here and I wanted to find a way to share all the good films coming out of Scandinavia with people in LA.”
Koenig’s warmth and enthusiasm is contagious and over the years he has created a safe space where many successful filmmakers have shared how much they love being able to come to a festival where they feel respected and no demands are placed on them. They can simply sit in the audience with everyone else and enjoy some excellent films.
The festival has been held at the same location since the start – the Writer’s Guild Theater on South Doheny Drive in Beverly Hills. “It’s the perfect place for a festival, with its large lobby where guests can mingle and network before and after the films,” Koenig says gesturing to the bar where guests crowd around Icelandic ale and Finnish vodka. “Networking is an important part of a film festival, and I love when the tables are on fire with people discussing the films.”
“Another great aspect of this festival is that we see emerging talent develop,” Koenig continues. “We’ve seen filmmakers whose films we’ve screened in the past return with an Oscar entry a few years later.”
The festival features films from Sweden, Denmark, Norway, Finland, Iceland and Balkan neighbors Estonia, Latvia, and Lithuania. “About a third of the audience are Scandinavian ex-pats, a third are film industry professionals, and a third are people in LA who simply love good movies,” Koenig explains.
In order to be included in the Festival, a film needs to be a Scandinavian foreign language film, although they make exceptions for shorts and documentaries by Scandinavian film-makers, which are often in English. The foreign film Oscar entries are always included in the program.
Some highlights this year were the Swedish Oscar entry, “The Square,” by Ruben Östlund, the Finnish Film “Tom of Finland” by Dome Karukoski, the Danish Oscar entry, “You Disappear,” by Peter Schønau Fog, and the Swedish film “The Ex-Wife” by Katja Wik.
(Images borrowed from IMDB)
“Scandinavian films tend to have a much slower pace than most Hollywood productions,” Koenig says, something that could be seen in both “The Square” and in “The Ex-Wife.” The filmmakers don’t underestimate the audiences’ attention span and the story has room to breathe in a way that gives the viewer a chance to fully take in what happens as the plot unfolds.
Koenig is excited about sharing the Scandinavian culture with people in LA. “In many ways, LA revolves around the film industry. What better way to have a cultural exchange and get to know each other than connecting through film and the shared experience that is cinema.”
Don’t miss Scandinavian Film Festival LA next year, which will include more events and films than ever before as it celebrates its 20th anniversary!
For more information about Scandinavian Film Festival LA: http://www.scandinavianfilmfestivalla.com
Yesterday, many of us woke up to the news that one of Sweden’s most successful entrepreneurs, Ingvar Kamprad, the founder of IKEA, had passed away.
The articles about Ingvar Kamprad after his death have varied in how they choose to portray him. Some are mentioning his past connections to Nazi sympathizers as a young man, clearly very influenced by his German grandmother. However, many are praising him for his enormous impact on the world.
Ingvar Kamprad was an entrepreneur with the need to always be better, try harder and do more. Through all his success, he never swayed from the typical Småland way and kept both his feet steadily on the ground.
Filled with Swedish pride, he created what would not only be furniture stores but almost small cultural embassies of Sweden from serving Swedish cuisine at the restaurants and applying the Scandinavian corporate culture to their international offices to naming all their products in Swedish.
Not many companies have been as true to their origins as Ikea has, sparking an interest in Sweden with the locals of countries all over the world as well as a safe haven and familiar homey feeling for Swedes living abroad.
These are some of the many things Ingvar Kamprad contributed with to the world:
Equality
Ingvar Kamprad incorporated practices and rules that would benefit quality within the organization early on. The employees would, for example, wear the same work uniform, the so-called “IKEA-uniform” which still to this day, consists of jeans, shirt and a sweater — regardless of gender.
The pursuit of equality and happiness among their employees was made particularly clear when in 2016 IKEA was given a rating of 100 percent in the Corporate Equality Index.
On their website, IKEA writes, “In 2015, IKEA US was recognized as a progressive company and great place to work in the Human Rights Campaign Foundation’s 14th Annual Scorecard on LGBT Workplace Equality.”
Self-criticism and self-inspection During the 80’s IKEA was growing fast. Almost too fast. Ingvar Kamprad was getting worried that with the rising demand and constant expansion, it would be harder to keep up with the high standards he had set for himself and his company. Because of that, he put together “Kraft 80” – a program for self-criticism and self-inspection.
It was also very important for Ingvar Kamprad that IKEA stayed humble through its massive success. The employees were never allowed to travel in business class and the company parties were very “lagom”.
Employees first In 1999 Ingvar Kamprad started the initiative “Employees day (Medarbetarens Dag). It was a way for him to show gratitude to his employees and their contributions to IKEA. During “Employees Day”, the entire profit of that the day goes to the employees. The bonus is divided up equally among every single employee no matter what their position is.
In December 2017, IKEA employees worldwide were given one billion Swedish Krona, about 127 million USD, to share as a Christmas present. Equalling around 13.000 Swedish Krona, 1650 USD per employee.
Ikea have also worked hard to maintain a fair pay policy within the company. On their website they write, “On January 1, 2016, IKEA US raised our average minimum hourly wage for US retail co-workers to $11.87 per hour. This is just one way we are creating a better everyday life for our co-workers!”
The Swedish business newspaper, Dagen Industri, mentions that during the last couple of years, Ikeas enormous profits have been reinvested in IKEA and charity. Not a dime has gone to Ingvar Kamprad or his family.
High quality, Scandinavian design for everyone
Kamprad opened his first store in Kungens Kurva in Stockholm. The store was by the highway and pretty far out compared to a lot of other furniture stores. It was inconveniently located far away from the very city center of Stockholm where most high earners would be located.
But Kamprad wasn’t interested in catering to them in first hand. He wanted to cater to the tens of thousands of people moving into the newly built projects in Stockholm who needed new furniture for their new apartments. However, those people weren’t able to afford the prices that were currently available.
Ingvar Kamprad would say “I asked myself early on why poor people had to be satisfied with uglier designs. Was it really necessary that the better-looking furniture was only reserved for the elite that could pay a lot of money for it?”
Ingvar Kamprad wanted to create high-quality furniture and great Scandinavian design to an overcomeable price for the vast majority of Swedes. In his 9 theses “The testament of a furniture dealer” he wrote, “Anyone can make a 5000 SEK desk, but only the very skilled can make a 100 SEK desk.”
Recyclingand IKEA’s sustainability strategy of ‘waste to resources’ Just like the majority of Swedes, recycling was important to Kamprad. Not only are the IKEA furniture easier to recycle because of their assemble/disassemble design but the stores also offer customers the option of bringing g in old IKEA products to be recycled which can be reused for new products.
IKEA USA also introduced the mattress recycling program that recycles old mattresses, no matter where they were bought.
“At a minimum, 80% of a mattress can be recycled. The fabric and foam can be turned into carpet underlay and the felt and cotton can be recycled into new felt and insulation. The wood gets recycled into biofuel or other recycled wood products. While the plastic and steel is recycled by their respective recyclers or turned into new products.” – Ikea.com
Support of organizations and projects Listing the contributions and donations that IKEA and the Kamprad family personally have made to various organizations, countries, companies, and projects would be hard, as they have been many over the years. But The Kamprad family were especially invested in Swedish healthcare and education, and Ingvar’s wife Margaretha was very committed to helping the most vulnerable in society.
In 1998, Ingvar Kamprad was having a coffee together with the principal at the faculty of engineering at Lund University. What started off as a fika ended up with Ingvar deciding to donate 250 million Swedish Kronas to help develop the industrial design at the faculty.
One of the last donations Ingvar made was a 4,5 million Swedish Krona donation to Ljungby hospital in December 2017.
—
In 2001, Ingvar Kamprad did a guest lecture at Lund Universty in Sweden. He went around and handed the students handwritten papers with his best advice to future entrepreneurs. To finalize Swedes in the States tribute to Ingvar Kamprad, here is the list of lessons he wanted every entrepreneur to know:
Compensate your shortcomings. People who think they know everything often turn out to be catastrophes. I myself have a sea of shortcomings and try to compensate by choosing skilled colleagues.
Forget about eight hour days. That doesn’t apply to you. A true enthusiast doesn’t have a timetable.
Be humble. There will always be people around you that know more and can do more than you can yourself. Listen and learn but know that you are the one that makes the decisions. A group can never carry a responsibility, only you can.
To prosper at work means that everyone should know that they have an important role. Inform them well and preferably do it yourself.
To lead is to motivate and to always be a good example. Don’t forget to give constructive criticism but always start with something positive.
Don’t fall asleep by the wheel. When it starts going well, work against the dangerous feeling of satisfaction. Always keep going forward.
To work against the fear of doing wrong is something I fail with often. Despite all my fiascos, it’s gone pretty well actually, and maybe that’s why.
“Ingvar Kamprad was a great entrepreneur of the typical southern Swedish kind – hard working and stubborn, with a lot of warmth and a playful twinkle in his eye,” – IKEA
I am so inspired by this apartment in Gothenburg, Sweden. The apartment has three rooms and is selling at the price of 3.750.000 SEK (461.325,00 USD).
The styling of the apartment has that perfect retro touch, and I just can’t stop scrolling through the pictures. I decided to find the pieces that will set the style in this article.
As some of you know, IKEA was helping us celebrate our 2000th like on the new Swedes in the States FB page with a gift card giveaway.
This weekend, IKEA U.S. is hosting the two-day IKEA Make Room for Organization event on Saturday andSunday, January 27thand 28th from 9:30a.m.-4p.m. (local time) at all IKEA U.S. stores*.
For all IKEA lovers out there, this is kind of a must go event. Not only can you enjoy special, limited time deals on top organizational products, IKEA Food offers but also interactive activities and workshops arming you with tips and tricks for organizing the home in style.
To help you get organized for a better everyday life at home in 2018,
The new year is a time of renewal and refreshment, both personally, and for our homes. As we consider our goals for the year ahead, there is a focus on cleaning, organizing and decluttering our surroundings. It isn’t just about getting rid of “stuff” — it’s about focusing so we can get more out of the things we love.
So, if you’re one of those STILL (seriously, get your act together!) sitting at an unorganized desk or home, now is the perfect time to visit IKEA. And if you’re in New York, Los Angeles och Chicago, you might run into our editors. We will obviously be there.
On Monday Forbes published the much anticipated annual list called “30 under 30 Europe”. Every year the team at Forbes scout movers and shakers in different industries to highlight their accomplishments and contributions to society. We at Swedes in the States were particularly excited to see a good pool of Scandinavians gracing the list.
Categorising them by country, here are the Scandinavians on Forbes 30 under 30 lists.
Sweden
Entertainment
No surprises here. Bill Skarsgård and Zara Larsson are two famous Swedish faces that no one could have missed in 2017. Bill playing the creepy clown Pennywise in IT, and Zara taking the world by storm with hits like Lush Life and Symphony.
Law & Policy
Social Entrepreneurs
The immigration issues in Sweden has been a hot topic worldwide, and Jacobs company Just Arrived helps tackle that issue.
Swedes are generally known to be pretty good recyclers and in the back of our head, the majority of us always keep track of our waste. Good thing that Ludvig, Elsa, and Hjalmar are making sure that the rest of the world is catching on.
Technology
KRY is the startup that made it possible for Swedes to have a doctor’s appointment face to face through their phones. A big step for healthcare and technology.
The only Swede in the finance category, Marcel made his way up and forward in Finance, from Stockholm to London to Los Angeles after graduating from one of Sweden’s very best universities, Stockholm School of Economics.
Denmark
Arts & Culture
The Danes are famous for their contributions to the Arts and Design. There is no surprise that the Danes are the only Scandinavians with not only one, but two representatives in the Arts & Culture category.
Law & Policy
Mina Jaf knows how tough life as a refugee can be. After a chemical gas attack on her hometown in Iraqi Kurdistan, she had to flee over the mountains to Iran with her family. When Mina was 11 years old, she came to Denmark, and today she is standing up for the rights of other women who might have made the same journey she did.
Science & Healthcare
Industry
Finance
There’s a common theme across all categories and countries on Forbes list: the pursuit of contributing with something good to the world. Morten Bruun and his company Penstable are doing their fair share in the finance sector by helping people not only grow their pensions but also to benefit the planet and the people inhabiting it, by investing in clean water, waste management, clean energy, and gender equality.
Finland
Law & Policy
Retail & ECommerce
Technology
This Finnish duo creates satellites providing global monitoring and earth observation analytics. Pretty big deal.
Industry
Finnish Irene-Marie from Amadou Leather and Caritta Seppa, co-founder at Tespack are bringing us into a more clean and more humane future with their vegan leather designs and solar panels.
Media & Marketing
Norway
Social Entrepreneurs
Norwegian Matias Doyle is the technical member of this cofounding team. He’s been the software developer at No Isolation since 2015, which means that he must have started building these robots at just 23 years of age. Impressive.
Technology
Christine is a woman of the ocean. Her company, Blueeye Robotics, creates underwater drones which should fit her like a glove since she lives on a boat and is a Norwegian champion in sailing.
FACC Breakfast Seminar with PwC: US Tax Reform – What it Means for the Nordic Companies?
When
February 6, 2018, 9.00 AM – 11.00 AM (EST). Registration opens at 8.30 AM.
Where PwC Auditorium – PricewaterhouseCoopers LLP, 300 Madison Avenue, New York, NY 10017
We have been on the cusp of a historic moment witnessing the passage of the most significant U.S. tax reform legislation in the past 31 years. The Tax Bill (H.R. 1) signed by President Trump on December 22, 2017, represent fundamental changes to the entire landscape of U.S. taxation, and the new rules will have a dramatic effect on the way Nordic companies operate in the U.S. and globally.
Please join us for an interactive breakfast seminar on Tuesday, February the 6th with PwC’s leading U.S. tax professionals Steven Tseng (Principal, Transfer Pricing and FACC Board Member), Bernard Moens (Partner, International Tax and Inbound Tax Services Leader) and Mike Danilack (Principal, Washington National Tax Services) to discuss what the U.S. Tax Reform means for your business and how to get prepared for the dramatic legislative changes.
PwC is a leading provider of professional tax services worldwide offering experienced and comprehensive help for a wide range of business needs. PwC’s tax practice is on the cutting edge of one of the most challenging and intellectually rigorous fields, working with some of the world’s largest organizations on tax planning, global structuring, and tax controversy.
We look forward to connecting with you!
The event is organized in collaboration with: The Norwegian Chamber of Commerce, The Icelandic American Chamber of Commerce, The Danish American Chamber of Commerce and The Swedish American Chamber of Commerce.
***
What is the U.S. Tax Reform all about?
On December 22, 2017, President Trump signed the tax reform bill (H.R. 1, the “Tax Cuts and Jobs Act”) into law. The law will lower business and individual tax rates, modernize U.S. international tax rules, and provide the most significant overhaul of the U.S. tax code in more than three decades. For more information on the content of the new legislation, please refer to PwC’s U.S. Tax Reform website:
The Icelandic Sagas tell of Norse voyages to Vinland around 1000 A.D. A site at the northern tip of Newfoundland was confirmed as a Norse site occupied around 1000 A.D. by archaeological work conducted by Anne Stine and Helge Ingstad in the 1960s. After working with the Ingstads, Birgitta Wallace continued their research. This symposium will discuss this site in Newfoundland as well as discuss the location of Vinland. Included in the discussions will be the Norse in Greenland — the launching point for the voyages to Vinland, discussions of the prehistory/history of eastern Canada from 7000 B.C., and of the natives the Norse likely encountered.
Reception
Admission is $10. Reservations requested. Parking is available in the lots at Mountclef Boulevard and Olsen Road. Street parking is by permit only until 7 p.m.
Friday, Feb. 9, 7 p.m.
Samuelson Chapel
The Memory of Vinland in the Icelandic Sagas
Gisli Sigurdsson, Ph.D., Research Prof., Folklore, Árni Magnússon Institute for Icelandic Studies, University of Iceland, Reykjavik
Prof. Sigurdsson will analyze how the lands west and south from Greenland are remembered in the 13th century sagas from Iceland that describe several voyages around the year 1000 A.D. to the lands called Helluland, Markland and Vinland. The Icelandic audience of these stories could visualize a “map” in their minds. In the southerly region called Vinland the audience heard about plenty of large salmon, grapes, grain and precious wood – but also about many people of a very different kind and culture from what they knew in Iceland; people who spoke very differently, had rowing boats and were not familiar with iron, dairy products or woven cloth. The stories also described large rivers, stream-like fjords with whales and fish, a peninsula full of game deer, islands covered with birds, and mountains inland.
Norse Greenlanders
Jette Arneborg, Ph.D., Research Archaeologist, National Museum of Denmark, Copenhagen
Colonists from Iceland settled on the southwest coast of Greenland in the late 980s, and the settlement lasted for almost 500 years. New research suggests that climate change was not enough to have been the main reason for depopulation. The abandonment of the settlements has to be understood in a complex system of interrelated factors that originates from the socio-economic system the settlers developed in Greenland and which included both regional and interregional interactions. In this talk, Dr. Arneborg will focus on new research on social structure, the role of the Church, and the economy of the settlements.
Admission for Friday evening lectures is $20. Free for students and Cal Lutheran faculty and staff.
Saturday, Feb. 10, 9 a.m.
Samuelson Chapel
L’Anse aux Meadows: the Gateway to Vinland and its People
Birgitta Wallace, M.A., Retired Archaeologist, Atlantic Region, Parks Canada
The L’Anse aux Meadows site at the northern tip of Newfoundland was excavated and determined to be a Norse base for far-flung expeditions in all directions. Leaders of the expeditions were socially prominent and lived in substantial halls. The similarity of this site with the Straumfjördr site of Eirik the Red’s Saga is striking. The real assets lay further south at Hóp of the sagas, where there was great lumber, and grapes grew wild. The description of Hóp corresponds in a large degree to northeastern New Brunswick, 600 miles south of L’Anse aux Meadows
A Short Prehistory of the Norse’s New World
Donald H. Holly, Ph.D., Prof., Anthropology, Eastern Illinois University, Charleston, Illinois
When the Norse first stepped foot on the rugged shores of northeastern Canada, it was onto a landscape that had been inhabited by people for some 8000 years. Prof. Holly offers a sweeping prehistory of this fascinating region, with special attention to the native peoples that called it home when the Norse arrived at the turn of the 11th century.
Saturday, Feb. 10, 1 p.m.
Samuelson Chapel
Mi’kmaq Culture, Folklore and Legends
Bern Francis, Ph.D., Mi’kmaq Author and Linguist
In this entertaining presentation, Dr. Francis, a culturist of Mi’kmaq heritage, will discuss Mi’kmaq history, legends, folklore and pre-contact culture.
The Saga of Gudridur, a dramatic performance
Thorunn Clausen, Danish-Icelandic Actress trained at the Webber Douglas Academy of Dramatic Art, London and Complete Vocal Institute, Copenhagen
An epic saga of courage and war, told through traditional storytelling, comedy and music. The audience is taken on a unique, touching and often hilarious journey through Viking times alongside Gudridur from Snæfellsnes, the first white woman to settle in America.
Panel Discussion
Admission for Saturday lectures is $40. Free for students and Cal Lutheran faculty and staff.
Saturday, Feb. 10, 7 p.m.
Lundring Events Center
Dinner
Reservations required. Admission is $35. Prof. Jesse Byock of UCLA will talk on Viking
language in the 21st century.
This Nordic Spirit Symposium is sponsored by the Scandinavian American Cultural and Historical Foundation, California Lutheran University and the Southwest California Synod, ELCA, and is made possible by generous grants from the Barbro Osher Pro Suecia Foundation and the Norway House Foundation in San Francisco. For information and early registration fees, contact Howard Rockstad.
Both days of the Festival are filled with music, dancing, food, lectures, demonstration, vendors and activities for young and old alike. The Viking Encampment and Sami Village will once again be present. Some examples of family activities:
FAMILY ACTIVITIES
Head wreaths: Make a head wreath with real flowers and ribbon! Good for all ages and boys and girls, men and women alike.
Maypole: We will raise the Maypole and dance around it while singing traditional songs.
Kubb: Come learn the ancient game of the Vikings. It’s a bit like horseshoes, but without horseshoes or the stake.
Croquet: Try your hand at hitting the balls through our Dala Horse hoops.
Festival Stage: Music, singing and dancing will change hourly. On Saturday at 10:30 the Festival will open with a colorful parade of flags, along with dignitaries from the Scandinavian countries. Many will be in Old World costumes.
Food Court: In the food court, you will find a variety of Scandinavian foods such as Swedish Meatballs, Aebleskivers, Swedish Pancakes, Lefse, Danish Pastries, and more.
Craft and Food Demonstrations: Ever wondered how to make Krumkake or tried making bobbin lace? Demonstrations will take place on both days.
This event is sponsored by the Scandinavian American Cultural and Historical Foundation with support from California Lutheran University. For more information about the Scandinavian Festival, please e-mail Mindy Miller mksmithers@sbcglobal.net
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