There is no doubt a larger selection of beauty brands in the United States compared to Scandinavia.

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But which brands are good enough to have made it to the picky Scandinavian market, and become the peoples must have’s? We decided to look across the pond for inspiration and see what American brands the Scandinavians can’t live without.



R+Co – HIGH DIVE Moisture + Shine Crème

R+Co – HIGH DIVE Moisture + Shine Crème was awarded the best hair product of the year at the Swedish Beauty Awards 2018 with the motivation:
“Thankful product for Scandinavian hair. An easily worked softening product that won’t weigh your hair down and works perfectly as a pre-styling product.”


Bumble and Bumble – Pret A Powder Dry Shampoo


Bumble and Bumble – Pret A Powder Dry Shampoo was awarded the best hair product at the Norwegian Cosmetics Awards 2018 with the motivation:
“As editor of Norway’s largest women magazine, I know a lot about what ladies are concerned about! And I know that there is little that is read better with us than things about hair! We seek tirelessly for the products that can save us from bad hardships. And the winner in this year’s styling product just does it! The jury has been dependent on having this on the bathroom shelf, and we predict that many others will also be. It is nothing less than the best dry shampoos we have ever tried.” – Ingeborg Heldal


Skincare & Makeup



Dermalogica – PreCleanse Balm

Dermalogica – PreCleanse Balm was awarded the best skincare product of the year, between 400-700 SEK ($45-75) at the Swedish Beauty Awards 2018, with the motivation: 

“A classic that has become trendy while getting a new suit. But despite being a trendy, fashion accessory, it’s the basic product, which with smart texture transformation and promised effect, makes this a winner.”


Skinbetter Science – AlphaRet™ overnight cream FACE

Skinbetter Science – AlphaRet™ overnight cream FACE was awarded the best skincare product over 700 SEK at the Swedish Beauty Awards 2018 with the motivation:
“Stylish exterior hides smart composed content that is careful but effective. We wake up happy with a new glow.”



Anastasia Beverly Hills – Subculture Eyeshadow Palette

Anastasia Beverly Hills – Subculture Eyeshadow Palette was awarded the best eye makeup product of 2018 at the Swedish Beauty Awards with the motivation: 

“In this trendy sales rocket, there are a bunch of playful, easy-worked and extremely blendable colors that will stay from morning to midnight. In other words: A professional palette in velvet packaging.”


Peter Thomas Roth – Water Drench Cloud Creme


Peter Thomas Roth – Water Drench Cloud Creme was awarded the best skincare product for men in the Swedish Beauty Awards 2018, although it is unisex and popular with both men and women. The motivation for the awards was: 

“In the ever-expanding range of products for men and women, the winner of the year definitely sticks out. This uncomplicated blast of moisture blurs out the limits of what is male and female and keeps moisturized skin all year round.”


Glamglow – Dreamduo Overnight Transforming Treatment was nominated as one of the best skincare products for the Influencers Choice Award 2018 by the Danish Beauty Awards.



Starskin 7-Second Morning Mask 7-in-1 Miracle Skin Mask Pads

Starskin 7-Second Morning Mask 7-in-1 Miracle Skin Mask Pads was awarded the best skincare product by the Influencers Choice Awards 2018. The 7-second morning mask is the perfect way to jumpstart your and your skins day!



Kiehl –  Creme de Corps Nourishing Dry Body Oil

Kiehl –  Creme de Corps Nourishing Dry Body Oil was awarded the best body care product at the Norwegian Cosmetic Awards 2018 with the motivation: 

“This product became a favorite at the jury. In application, experience, and not least effect, the product has proven to deliver on its promises. With a practical spray, the product is easily and appropriately dosed. Despite its bold texture, the product sinks surprisingly quickly into the skin and leaves a beautiful scent. This is a product you’ll buy again and again.”


For men


American Crew – Beard Serum

American Crew – Beard Serum was awarded the best grooming product at the Swedish Beauty Awards 2018 with the motivation:
“In a hard-navigated category, the winner of the year is out with a future classic. The practical packaging is bull’s eye and flirts with classic shavers. A moisturizing formula that focuses on protection, care, and shine make us shout out for more!”


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