Whoever is the creative brain behind IKEA’s marketing campaigns must have had a bit of naughty mind when coming up with their newest campaign: The IKEA Kåma Sutra.

Taking inspiration from the Indian Sanskrit text on sexuality and eroticism, and replacing the good parts with IKEA furniture, is perhaps a genius way to spice up our perspective and the way we would normally see IKEA furniture? What do you think? Check the video out below and let us know!




Swedes in the States


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