If there is one thing we Swedes know, it is that the moment a Swedes sets foot on foreign soil, we change. To the rest of the world, we might look like a well-kept, low key and calm type of people. But what really hides underneath that polished surface?

According to a new survey, done by Ebeach, where 1040 Swedes were asked what the most embarrassing thing their fellow countrymen do while on vacation.

Even if many feel that other Swedes can be embarrassing sometimes, most think it’s fun meeting other Swedes abroad. It creates a feeling of belonging and it makes you talk to people you wouldn’t otherwise talk to. While on vacation, we Swedes are a little more open and relaxed, which makes us socialize more than we usually would,” said Rebecca Petterson, Marketing Manager at eBeach.se, to Allt Om Resor.

Here’s the full list of what Swedes do, that embarrasses other Swedes, while vacationing:

1. Get too drunk. 48%


2. Too loud. 31%



3. Let their kids run around and play loudly. 25%



4. Leave their trash on the beach/by the pool. 23%


5. Complains loudly to the staff at restaurants and hotels. 22%


6. Smoking in public places. 13%


7. Wearing non-appropriate clothes/styleless clothes. 12%


8. Fight loudly and publically with each other. 12%


9. Not tip enough. 9%


10. Taking food from resturants/hotels home. 6%


11. Eating too much food at the hotel buffe. 6%


12. Showing too much skin at the beach/by the pool. 5%


13. Swedes are never embarrasing while on vacation. 9%


14. Something else. 1%




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Elina Sundqvist

Managing Editor at Swedes in the States
Elina Sundqvist is originally from Luleå and finished her bachelor in journalism and multimedia before moving to Los Angeles in 2016.

She is the Managing Editor at Swedes in the States. For editorial inquiries: elina@swedesinthestates.com
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