A quick raise of hands: How many of you have pet insurance for your four-legged friend?
Should you ask the Swedish population, you’d be seeing a lot of raised hands. In fact, the Nordic country has more than half of its pet population insured – over 57%!
What makes for this phenomenon? For one, Sweden was the original animal welfare country and wrote the first animal insurance policy in 1890 which focused on horses and livestock at the time.
“I think the reason we spend so much on pets is that we are so close to our animals. And it’s not just people who are well off who spend a lot of money on their animals,” says Ruben Hoffmann, a data analyst who led the research team behind the findings.
With Sweden being the number one country to insure their pets, the UK comes in at a second-place (around 25%), and the United States shortly behind.
This article was originally published on Apr 18, 2019.
Tommy Paul added another chapter to his breakout season by winning the 2024 Nordic Open…
Celebrating 10 Years of the Nordic International Film Festival The Nordic International Film Festival (NIFF)…
Every year on October 4th, Swedes go a little crazier than usual for the Cinnamon…
Get ready to loosen those belts - tomorrow is Cinnamon Bun Day in Sweden! That’s…
You would think that every day is Cinnamon Bun Day in Sweden with companies like…
Crayfish season starts at the beginning of August and ends somewhere around the end of…
This website uses cookies.