Sweden’s Next Vegan Milk Wonder Launches in the U.S.

Sproud, a disruptive pea-protein milk, to launch in U.S. in four delicious flavors

If one of your goals is to be healthier in 2020, you might want to try Sweden’s hottest new export.

Sproud, a vegan brand from Sweden, is planning their launch in the North American market this year. The brand was originally created in 2018 by a group of entrepreneurs based in Malmö.

Sproud is made from peas, which uses less water than traditional dairy or almonds, making it one of the most sustainable plant-based proteins. The product has a 365-day shelf life and does not need to be refrigerated – this reduces the product’s carbon footprint by a third and significantly reduces unnecessary waste.

Sproud is already getting noticed: In recent taste tests, Sproud’s pea milk was rated as better than the current leading brand by more than three-quarters of the participants.

Maria Tegman, the Global Brand Director for Sproud, notes “At Sproud, we are passionate about great taste and sustainability and we are ‘So Proud’ to be bringing Sproud to the United States and Canada. The North American consumer response to the brand has been great and we are excited to be able to deliver them a more sustainable and planet-friendly product than other dairy alternative milk.”

Sproud will be available in selected retailers (such as Whole Foods) and on Amazon this April. The product will come in four varieties – Original, Unsweetened, Chocolate and a professional formula developed for and by baristas in a 1 liter (33.8 oz) pack.

Would you try Sproud? Let us know in the comments below!

Luda Berdnyk

Luda is originally from a tiny city in Ukraine, but moved to San Francisco, California, when she was a child and has lived there for 17+ years. Her interests include traveling, learning about (and trying food from) different countries, hiking, and exploring her city.