H&M introduces ‘Looop’ recycling system making new clothes out of old ones

H&M is joining the recycling revolution!

A month after IKEA announced it’s recycling store in REtuna Åbruksgalleria, H&M unveils their new recycling system, ‘Loop’ at one of their Drottninggatan stores in Stockholm city.

READ:IKEA to open a second-hand store

The recycling system, which was made available to the public on October 12, allows shoppers to bring their old garments to the store and for 100 SEK or 150 SEK, depending on if you’re an H&M member or not, turn their old clothes into new ones.

In a press release, H&M writes: “Looop uses a technique that dissembles and assembles old garments into new ones. The garments are cleaned, shredded into fibers, and spun into new yarn which is then knitted into new fashion finds. Some sustainably sourced virgin materials need to be added during the process, and we of course work to make this share as small as possible. The system uses no water and no chemicals, thus having a significantly lower environmental impact than when producing garments from scratch.“

“Looop uses a technique that dissembles and assembles old garments into new ones. The garments are cleaned, shredded into fibres and spun into new yarn which is then knitted into new fashion finds. Some sustainably sourced virgin materials need to be added during the process, and we of course work to make this share as small as possible. The system uses no water and no chemicals, thus having a significantly lower environmental impact than when producing garments from scratch.”

Have you been to H&M’s Looop recycling system in Stockhom? Share your experience with us in the comments!