Swedish Design Company Hem Debuts in L.A with Pop-up at Poketo Project Space

When
June 7th-30th; Tuesday – Sunday 11 AM – 5 PM
Where
Hem at Poketo Project Space
777 S. Alameda St #174
Los Angeles, CA 90021

Los Angeles – This June, Stockholm-based design brand, Hem, will debut their first retail space on the West Coast with a month-long shop-in-shop located within Poketo’s Project Space at Row DTLA. The pop-up will kick off on June 7th, in conjunction with the start of Los Angeles Design Festival, and will remain open for the duration of the month.

Hem will showcase a curated selection of the brand’s high-design, accessible furniture, and homewares, including the recently debuted Kumo Sofa by Norwegian studio Anderssen & Voll ; Kendo Chair by Italian design duo LucidiPevere ; Stripe Tufted Rug by modernist fashion designer Arthur Arbesser ; Alphabeta Floor Lamp by Italian designer and long-time Hem collaborator , Luca Nichetto, and a reimagined version of the Hide Pedestal by Karoline Fesser .

“As an established destination in the Los Angeles design scene, we are thrilled to debut our Los Angeles pop-up in partnership with Poketo,” says Hem Founder and CEO, Petrus Palmér. “ We’ve had our sights set on opening a physical retail space in Los Angeles for some time, as we knew from our online sales that L.A. was a key market for us, so it was just a matter of finding the right venue. As a fellow purveyor of high-quality, curated design wares, Poketo and Hem share a common thread and the location of the Project Space, adjacent to L.A. Design Festival, is a perfect fit for our launch on the West Coast.”

On the heels of a successful launch at Milan’s Salone del Mobile furniture fair in April, Hem will bring a selection of their latest introductions, and existing collection, to the space with a spotlight five recent launches:

– The Kumo Sofa: Kumo (Japanese for cloud) is a ship-smart modular system by Norwegian designers and sofa-virtuosos Anderssen & Voll. Based on a single module, Kumo can be configured as a 1,2,3,4-seater and beyond, as well as in a row or corner configuration. Available in three texture-rich woolen fabrics – Gravel, Porcelain, Mare, and ultra-soft tan leather. Kumo offers flexibility with an innovative frame and cushion construction allowing components to easily be added, removed or rearranged as your living circumstances change.

– The Kendo Soft Chair: Designed by acclaimed Italian designers LucidiPevere, the chair’s smooth lines, and outside grooves ensure a friendly and ergonomic armchair perfect for dining as well as working. The Kendo Soft Chair is made from upholstered cold foam giving a soft touch and premium comfort. Lightweight and made with detachable legs for easy shipping and assembly, the chair is equipped with wooden or metal legs and is available in three subtle shades of upholstery made in Norway and Germany.

– Hide Pedestal: The new edition of the Hide Pedestal, by Cologne-based designer Karoline Fesser, builds on the minimal design of its predecessor, but now offers more space with the addition of an extra shelf. Made from powder-coated steel, Pedestal’s formal geometric body conceals useful storage compartments; simply rotate it to display or hide your favorite items. A concealed spherical hole allows for neat cable management for electrical devices. The Pedestal comes in Ivory, Black, Orange, and Rust Red.

– Stripe Tufted Rugs: Inspired by contemporary architecture, the Stripe Tufted Rug is designed by Milan-based fashion designer Arthur Arbesser. Tufted in 100% New Zealand wool, the rug is finished with a short pile-height that guarantees minimal shedding and provides a silk-like luxurious shine. Stripe Tufted Rug is produced by a carefully selected family business in India, working according to global standards, such as Rugmark, SGS, and Woolmark, to ensure the best quality, appropriate working conditions, and with no use of child labor. The rug is available in two sizes, 3 x 2.5 m or 2.4 x 1.7 m.

“Hem’s vision of quality and forward design for the home is in line with Poketo’s own ethos of bringing art and design into the everyday. We are so excited to be partnering with Hem on this first West Coast showcase at Poketo Project Space,” states Poketo’s co-founder, Ted Vadakan.

Hem Pop-up at Poketo Project Space will be open to the public during Poketo store hours until the end of June.

About Poketo

Founded in 2003 by husband-and-wife team Ted Vadakan and Angie Myung, Poketo is a Los Angeles-based lifestyle brand with an eye for modern design and artful wares, including highly curated and in-house designed housewares, apparel, stationery, books, and gifts. With the mission of bringing art into the every day, Poketo collaborates with local and international artists to create unique products and to cultivate the creative community through workshops and events. Poketo has four retail locations in

Los Angeles: The Poketo Flagship in the Little Tokyo District of Downtown LA, Culver City, The Line Hotel, and the recently launched, Poketo Project Space at ROW DTLA. The Poketo Project Space will host quarterly designer, artist, and brand activations with aims to delight, engage and inspire LA’s creative community. More at www.poketo.com

About Hem

“Hem” – Swedish for ‘home’ – was founded in 2014 and has since 2016 been based in Stockholm. With a range of over 300 products available in 34 nations, and the largest markets being the US, Great Britain, Germany and France, the brand’s nationality is somewhat of a side note. It is Hem’s digital channel that allows the brand to pull off what it envisioned from the start: to conceive and manufacture design of the highest quality, making it available to a greater public for a good price by cutting out the middleman.

Working with some of the world’s leading designers, including Max Lamb, Luca Nichetto, Pauline Deltour and Philippe Malouin. www.hem.com @Hem

Hem at Poketo Project Space
777 S. Alameda St #174
Los Angeles, CA 90021

Hours:

June 7th-30th; Tuesday – Sunday 11 AM – 5 PM

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