The head of the Swedish branch of XXL, Per Sigvardsson, has allegedly posted a scornful comment on his Facebook account about the 16 years old Swedish climate activist Greta Thunberg.

The Scandinavian sports retailer now announces in a press release that Per Sigvardsson will resign with immediate effect.

In the same press release, the company also condemns any comments of the kind.




According to the Swedish newspaper, Aftonbladet, the controversy started in April, after several Facebook users had noticed the comment in question, relating to Greta Thunberg’s visit to the EU parliament.

The comment, “As close to retard as you can get”, was quickly revealed in the media but Per Sigvardsson pleaded innocent by claiming his account had been hacked.




I’ve reached out to my lawyer, someone must have had access to my account. It’s really strange. But I’ve changed all my social media passwords,” said Sigvardsson shortly afterward in a comment to Aftonbladet.

In the aftermath of the revelation, the CEO and founder of XXL, Øivind Tidemandsen, backed Sigvardsson’s version, until the company finally announced his resignation and that the decision was his own.




Per claimed that these posts had not been published by himself and that his account had been hacked. XXL immediately opened an investigation with the help of an external, independent company. But the report could neither confirm how these posts had been published nor if the account had been subject to infringement by third parties.

Per Sigvardsson was appointed in March 2019 and will leave his position, effective immediately.



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